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This Policy explains when and why we collect personal information about people who visit our website, people who book with us and includes how we use it, the conditions under which we may disclose it to others and how we keep it secure. We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.
Any questions regarding this Policy and our privacy practices should be sent by email to firstname.lastname@example.org or by writing to The Alverton Hotel, Tregolls Road, Truro, TR1 1ZQ. Alternatively, you can phone 01872 276 633.
How do we collect information from you?
We obtain information about you when you use our website, for example, when you contact us about products and services, make a reservation, make a table booking or sign up to our marketing database.
What type of information is collected from you?
The personal information we collect might include your name, address, email address, telephone number. If you make a booking and use your card for payment your card information is not held by us, it is collected by our third party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions.
We may also record information about your preferences such as favourite room or favourite table in the restaurant to help make your stay more pleasant.
How is your information used?
We may use your information to:
The Alverton Hotel processes data for email marketing purposes under the legal basis of ‘Legitimate Interest'. Therefore, anyone who has transacted with The Alverton Hotel can also be contacted for email marketing purposes.
The following data fields are stored on our email marketing platform:
Email sending patterns
The Alverton database is contacted regularly. The hotel demonstrates a fixed sending pattern, with monthly e-newsletters sent at the beginning of every month.
The Alverton Hotel will hold onto data for two years. This is because we often see a trend in guest stays, with many of our guests staying every other year, so our communications are still relevant and valuable to them. If you don’t open our emails or book again with us, we'll stop sending you emails after two years.
Who has access to your information?
We will not sell or rent your information to third parties.
We will not share your information with third parties for marketing purposes.
Third Party Service Providers working on our behalf: We may pass your information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process bookings and send you mailings). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond The Alverton network for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
When you are using our secure online booking pages, your booking is processed by a third party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.
You have a choice about whether or not you wish to receive information from us. We will not contact you for marketing purposes unless you have given your prior consent. You can change your marketing preferences at any time by contacting us by email: email@example.com or telephone on 01872 276633.
How you can access and update your information
The accuracy of your information is important to us. If you change email address, or any of the other information we hold is inaccurate or out of date, please email us at: firstname.lastname@example.org or by writing to The Alverton Hotel, Tregolls Road, Truro, TR1 1ZQ. Alternatively, you can phone 01872 276 633.
You have the right to ask for a copy of the information The Alverton holds about you.
Security precautions in place to protect the loss, misuse or alteration of your information
When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information (such as credit or debit card details) is encrypted and protected. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.
Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.
We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you and ensure the best experience at The Alverton.
A cookie is a small text file that is downloaded onto a user's hard drive when accessing certain websites. This technology is commonly used across a large majority of websites. Most of the cookies that we use on this website are necessary to enable you to move around the website and to use its features.
Which Cookies are used on this website and for waht purpose?
As most of the cookies used on this website are necessary to the correct functioning of the website, we recommend that you allow cookies to be used. If you would prefer to block cookies however, you can do this through your browser settings. For more information on how to do this, you can visit AboutCookies.org. To disallow anonymous Google Analytics data to be collected about your visits to websites, go to the Google Analytics Opt-out.
Links to other websites
16 or Under
We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian's permission beforehand whenever you provide us with personal information.
Our website may also use Google Analytics website recording service. Google Analytics records the actions you take on our website. The information collected does not include bank details or any sensitive personal data. Data collected by Google Analytics is for internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting.
Review of this Policy
We keep this Policy under regular review. This Policy was last updated in April 2018.